Google Arts & Culture wanted to celebrate Italian culture, and show the lasting impact Italy has had on the world.
The Grand Tour of Italy recreates an 18th century tradition of travel and discovery for the a new generation of virtual explorer, so anyone can take a cultural journey through Italian history, art, science and innovation.
I was the creative copywriter on the project that included six short documentaries, two VR films for Google Cardboard, a project site, and four immersive articles about some of Italy’s fascinating innovations - including the plague hospitals of Venice, the world’s first public art museum in Rome, and the thrilling Palio of Siena.
Creative Director: Andre Le Mesurier; Creative Copywriter: Lisa Berenson; Design: Mike Dorrence; Producer: Alejandra Ravassa