Google Petra VR
Petra in Jordan is an archeological wonder. Yet not many people get the chance to witness its grandeur first hand. Google wanted to reignite interest in this remarkable UNESCO World Heritage Site and inspire a new generation of intrepid explorers.
Petra VR is an immersive experience made for Google Cardboard, taking anyone with a phone on a 360° trek in the footsteps of the ancient Nabateans.
I worked with Google Brand Studio and our agency partners Phantom to recreate the Petra desktop experience for VR. This included reducing the content, rewriting and editing the narration, and writing the UX copy for a totally different type of experience.
It was important that the experience was written to be as enjoyable and intuitive as possible for virtual reality.
It’s uncomfortable to read a lot in VR, so every word needed to count. All on-screen text was kept as concise as possible – while maintaining the adventurous and magical tone-of-voice of the experience.
Finally, I was also the ghost-writer for the official Google blog post about the project for my creative design partner Natalie. Because it’s nice to help a friend out with words when you can.
Agency: Google Brand Studio / Phantom
Creative Director: Andre Le Mausier
Creative/Writer: Lisa Berenson
Design Director/UX: Natalie Brown
Designer: Richard Fenn
Awards: FWA of the Day, Silver Lovies Award, Awwwards Mention