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Sony Music New Year’s Eve

Sony Music wanted to create a Spotify experience to help music fans around the world ring in the new year.

‘Tune in 2019’ recommends the best party anthems and tells you precisely what time to hit play to make sure the beat drops right as the clock strikes midnight.


Phantom created the site and campaign, including posters, digital display banners and sharable posts for artists to promote on their Twitter pages.


Agency: Phantom

Client: Sony Music

Creative Lead: Lisa Berenson

Strategy: Lara Janani

Copywriter: Hannah Davies

Design & art direction: Charlie Green