Sony Music New Year’s Eve
Sony Music wanted to create a Spotify experience to help music fans around the world ring in the new year.
‘Tune in 2019’ recommends the best party anthems and tells you precisely what time to hit play to make sure the beat drops right as the clock strikes midnight.
Phantom created the site and campaign, including posters, digital display banners and sharable posts for artists to promote on their Twitter pages.
Client: Sony Music
Creative Lead: Lisa Berenson
Strategy: Lara Janani
Copywriter: Hannah Davies
Design & art direction: Charlie Green