An eerily targeted website launch for the new Phantom site, using 3D animation and guerilla projections.
In the dead of night, we ‘haunted’ the offices of leading advertising institutions and publications (and a few famous London landmarks) to put Phantom on the radar of London’s creative scene.
We visited the London headquarters of D&AD, Creative Review, Marketing Week, Design Week, Vice Media, iD and The Drum. Each was sent a unique gif of the phantom visiting their office alongside the website launch press release.
We also haunted a few iconic London landmarks, including the Tate Modern tower and American Carwash building in Shoreditch.
Creative Lead: Lisa Berenson
Director: Max McCabe
Design: Daniele Buffa
3D Animation: Ollie Barbieri and Gary Li
Projection: Media Gang