Flash Tour
Dr Martens x Honeyblood
Dr Martens wanted to make some noise on World Music Day.
Six gigs. One city. One day. Dr Martens Flash Tour is a tour and rockumentary compressed into a single day of music mayhem.
We teamed up with the incredible Glasgow-based two-piece Honeyblood. Gigs were kept secret until the day, and announced live on Twitter by the band and Dr Martens.
In addition to thousands of fans and onlookers who enjoyed the Flash Tour on the day, our chaotic “rockumentary” went on to reach over 14 million music fans online, and was covered by Clash Music, DIY Mag, Ticketmaster and more.
Agency: pd3; Client: Dr. Martens; Creative Director: Cat Botibol; Creative / Copywriter: Lisa Berenson; Design: Gareth P. Jones; Producer: Tom Frain; Director / Editor: Rise Media