Dr. Marten’s Flash Tour

Six gigs. One city. One day.

Dr. Martens wanted an experiential and online content idea to make some noise on World Music Day. Our idea? A live rock tour in a day.


We teamed up with the incredible Glasgow-based two-piece Honeyblood to throw a flash tour across London. Gigs were kept secret until the day, and announced live on Twitter by the band and Dr Martens.


In addition to thousands of fans, and onlookers who enjoyed the Dr Martens Flash Tour on the day, our chaotic tour “rockumentary” went on to reach over 14 million music fans online.


Agency: pd3

Client: Dr. Martens

Creative Director: Cat Botibol

Senior Creative / Copywriter: Lisa Berenson

Design: Gareth P. Jones

Director / Editor: Rise Media