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Google Make Sense on Mobile

A keynote introduction film for Google that shows what bad UI looks like in real life – to warm up audiences at tech events about mobile optimisation.

The film focuses on common mobile site pitfalls that negatively impact business – including unresponsiveness, slow speeds, bad findability, design over functionality, and outdated payment systems – and brings them to life in funny and frustrating real-world retail scenarios to inspire digital businesses to “get it right on mobile”.


We created one 90” film, and five 30” cutdowns to be used by Google to introduce speakers at global tech events, including Conversions@Google in Dublin, Google Marketing Live in San Francisco and Mobile World Congress.

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Client: Google

Creative lead: Lisa Berenson

Creatives: Hannah Davies and Josh Denton

Planner: Dom O’Hare

Producer: Alejandra Ravassa

Director: Dan Castella

Production: Hoi Polloi

Editor: Chris Coupland