Google Safety Tips

Google create a lot of tools and programmes to help keep you safer online. But people aren’t always aware of them.

As part of my first pitch win at Phantom, I led both the creative and strategy (as well as wrote the copy) for this helpful campaign featuring quick and simple Google safety tips.


We created eight creative executions that appeared across OOH, press, social and digital display across the UK, and EMEA.



Know More, Be Safer

The Safety Tips campaign was so well received, Google came to us to create a Round 2 to align with their updated illustration guidelines, with a refreshed strategic messaging.

Instead of helpful tips, our new ads focused on many ways Google’s safety tools help keep you informed and in control.


Creative Lead / Strategy / Copywriter: Lisa Berenson

Creative Design Lead: Mark Rix

Illustration: Mark Rix, Dave Skogstad

Agency: Phantom

Client: Google