Stuff is Great

Safestore were looking for a fresh new social strategy to inform their digital content and improve their SEO.

While all other storage companies were focused on moving, home renovating and minimising stuff, we took a different approach. This campaign celebrates why stuff is amazing and worth saving.


We created three short documentaries about some of the UK’s most fascinating stuff-lovers: a slot car collector, a vintage radio collector and a taxidermist.


We also created a series of photographs of the coolest stuff from the amazing collections to use across our social campaign as well as sponsored advertorials.


Agency: pd3

Client: Safestore

Creative Director: Cat Botibol

Senior Creative / Copywriter: Lisa Berenson

Planner: Victoria Falla

Design: Gareth P. Jones