Stuff is Great
Safestore were looking for a fresh new social strategy to inform their digital content and improve their SEO.
While all other storage companies were focused on moving, home renovating and minimising stuff, we took a different approach. This campaign celebrates why stuff is amazing and worth saving.
We created three short documentaries about some of the UK’s most fascinating stuff-lovers: a slot car collector, a vintage radio collector and a taxidermist.
We also created a series of photographs of the coolest stuff from the amazing collections to use across our social campaign as well as sponsored advertorials.
Creative Director: Cat Botibol
Senior Creative / Copywriter: Lisa Berenson
Planner: Victoria Falla
Design: Gareth P. Jones